Simple, easy and effective story telling for your brand

Influencer marketing is a tool that harnesses the power of ‘we’. Today, more than ever, consumers are choosing to listen to each other, than what we as marketing experts, brand managers or advertisers tell them to experience. Influencers have a higher conversion rate because the influencer outreach is more personal, authentic, trusted and has value. This influencer marketing could be to improve sales, endorse an event or launch, or simply increase brand awareness.

At PurpleSyntax, we understand the behaviour behind influencers in marketing and provide end to end solutions from influencer marketing campaign creation to advertisement management, and promotions. We work closely with social media influencers with loyal following across various digital platforms. Fixing KPIs, authentic story telling, contracting, execution of the campaign, reporting and analytics constitute the influencer marketing process.

Our team of influencer marketing experts will help connect and associate with the right social media influencer of your field, fan base, potential customers, bloggers, content creators etc.

Why Purplesyntax?

We are the influence agency with the power of technique! Our technical expertise combined with our content creation abilities make us one of the top influencer marketing agencies. With our influencer marketing services, your brand will notice more impressions, actions taken and value for money.

Influencer Database

We have a clear segmented database for social media influencers across industries and platforms. We help your choose not just the right influencer but also the right platform so that your receive the maximum RoI.

Content Management

Inhouse creative talents that develop unique, original content for specific campaigns with detailed analytics of before-after scenarios. A good influencer marketing agency connects brands with the right influencers - Instagram, Facebook and TikTok influencers, bloggers & vloggers or Youtube Influencers - all for better brand engagement. We believe in giving your brand the story space it deserves, and influencers in marketing are a great, authentic way to generate organic, sustained growth.

Reporting & Analytics

That said, we have measurable, quantified KPIs where we track monitor and keep tracks of conversions and performances. Calculating the RoI for an influencer marketing campaign is tricky, but we have the right tools for it, which we track using influencer codes. PurpleSyntax provides reporting and analytics, which will detail on an influencer code usage, engagement levels and impressions it made, actionable results from the campaign.

Content Guidelines

We operate under strict content guidelines. All our content for influencer marketing or any other channel is well researched, organic and relevant. We follow a methodical approach that is equal parts creative!

Influencer Marketing Agency in Hyderabad India - PurpleSyntax

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Social Media Influencer Marketing Agency in Hyderabad India - PurpleSyntax

Our Process

Influencer Marketing Services Company in Hyderabad India - PurpleSyntax

Setting KPIs and Objectives

Our influencer marketing process starts with setting clears goals and KPIs. What is the objective of this campaign, what its budget is, what the focus should be on given your product/service/brand - We draft the campaign based on your requirements.

Target Segment Establishment

Target segment is crucial, and we identify the demographics of the targeted customers, their interests, which social media platforms they are most active on, depending on which the influencer is chosen. This helps ensure that the marketing goal is on track, and the message reaches the intended user.

Influencer Idnetification

Our in house influencer marketing agency will identify the right influencer for the target segment established. You will have a detailed briefing about the influencers reach, data on their projected performance, and their relevance to your brand image. A legally binding contract or agreement is entered into with the influencer, so they know their obligations, commitments and rights.

Content Creation

A good Influencer talent agency not just identifies the right influencer but creates the right content to put that across to the audience. We help identify, create content and ideas that the influencers can put across, so tat there is increased engagement. We are masters of the data, and use our analytics to identify which content could work the best.

Results & Analysis

This is a very important step to understand the success of employing and influencer for your brand. Specific tools for tracking are put in place, which generate reports and metrics for all activities, which will help us understand and interpret the result.

Frequently asked questions

What is the workspace of an Influencer Marketing Agency?

Influencer marketing agencies help brands connect to influencers and offer influencer marketing services, that run marketing campaigns through influencer collaboration. An influencer marketing agency assists in creating concepts and content that help influencers followers interact with your brand. The influencer agency also tracks results and generates reports to understand how successful the campaign has been.
How does an Influencer Marketing Agency charge?

As an Influencer marketing agency, we are flexible and have monthly management fees or long term engagement, and influencer outreach for a need based or campaign based engagement. Normally, social influencer agency charges a fee for executing campaigns and reporting through a percentage based fee or a flat fee. Reach out to discuss further!
Who falls under the category of an Influencer?

Anyone who can influence a set of people is an influencer. Social media influencers, through their online presence and authority, have the power and ability to affect purchasing decisions of their followers.

The online space is huge, competitive and with immense potential. Today there are specific agencies that segment themselves in being a Instagram influencer agency, or an youtube influencer agency or a global influencer agency if their presence is worldwide. The influencer is someone who is recognised by others and has a loyal follower base, and exerts influence through their ability to connect with others for brand awareness, visibility or sales.
Does Influencer Marketing actually work?

It does! Though it may seem like a micro level effort, influencer marketing has many benefits. It is very effective in improving brand awareness, create organic user generated content and could also be a great feedback tool for a launch or to understand if the product or service is liked by the intended audience.
Can’t I contact the influencers myself and collaborate? Why do I need a fancy Influencer Marketing Strategy?

Yes you can, if your aim is to just randomly contact and collaborate to promote your product or service. But any top influencer marketing agency will tell you that an Influencer Marketing Strategy is a complete process that starts with knowing your audience, setting a budget, identifying the right influencer on the right platform, define KPIs for your marketing campaign, enter into a binding agreement with the influencer, execution and tracking progress. Contact us for a detailed know how about our process.

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