The answer to this question, is a question. How would you like to envision your company in the next five years? Do you know a sure path that can lead you there? If yes, you have a digital strategy 2025. If no, we are here to create one for you. Our aim is to apply our strategic planning digital marketing expertise to your ideas, to create business wonders.

Though digital marketing is often used interchangeably with online marketing, there is a huge difference between the two. Online marketing is restricted to the traditional e-mailers, banners on website and a rudimentary CRM system to manage advertising. Digital strategy and planning is all that levelled up,plus more. Social media revolution has changed the way we consume content, and so has consumer behaviour. Search Engine Optimisation, Social Media Marketing, affliate and pay per click advertising, deep analytics, and so much more form part of the digital brand development.

If you are a brand or a business today, you already understand that digital marketing is no longer a buzzword thrown around. And it is here to stay. A Digital marketing consultant broadly categorizes digital content marketing strategy into:

• Search Engine Optimisation & Search Engine Marketing
• Social Media & Content Marketing
• Pay Per Click & Social Advertising
• Lead generation, Influencer & Affiliate marketing
• Viral, Mobile & e-mail marketing
• Analytics

Yes. Search Engine optimization is an important indicator to your online visibility in organic search engine result pages (SERPs), which are a result of a given set of keywords and the user's history, location and time. These rankings depend on the algorithm the search engine uses, which change as consumer behaviour towards content changes. But the thumb rule irrespective of the algorithm is, the higher your ranking, the more traffic you get on your web page or application. In fact, while creating your webpage/application the SERP forms a important factor in the web design marketing strateg, where SEO & digital marketing form an almost inseparable pair.

Search Engine Marketing is the inorganic or paid traffic through purchased advertisement spaces. Google Adwords is the most common paid SEM platform. This essentially bridges the gap that SEO leaves behind, and can be quite useful for short term goals.

While the most obvious and directed results of social media marketing campaigns are seen in B2C and retail businesses, we must acknowledge that social media has become increasing entrenched into our lives. The lines between informal and formal are blurring, and social media has transformed into a powerful tool that can connect B2B at a personal level. Passive marketing campaigns on social media can be very successful in promoting brand visibility and a good PR exercise.