Pay Per Click Services Agency

With the world going digital, and digital transformation gaining traction, marketplaces and commerce has shifted to the online space. Online businesses, and consumers are growing by the second, making it more important than ever to manage and market businesses and organisations online through every available digital medium. Search Engine Marketing (SEM) is by far the most effective and efficient method to reach target audiences and establish a marked online presence. SEM is a broad concept comprising of SEO, paid ads, free listings that generates momentum and directs traffic to your web page.

SEO is great, but sometimes, your page needs a booster dose - which is where PPC or Pay per click steps in. PurpleSyntax is a PPC company offers PPC campaign management, making sure you put your money in the right place when it comes to your digital marketing plan.

SEM is a complex system, and only an expert can analyse and give the perfect digital strategy, which is the optimal mix of SEO, PPC and provide a holistic, end-end marketing solution to your business. PurpleSyntax is a pioneer in this field, and with our team or experienced experts we help businesses reach their digital goals through a carefully constructed strategy that will help brand positioning, generate conversions and improve traffic.

Why Purplesyntax?

Unique Brand Identity & Creative Policy

We believe that every business is unique, and so are its needs. We help you develop your own unique Brand Identity and formulate a creative policy just for you. We use carefully constructed machine learning algorithms, so

Identifying the Right Target Audience

The primary cause of not getting returns in terms of website hits, or traffic is because a wrong target audience is chosen. We design a customised PPC campaign unique to your brand, and industry which helps you generate quality leads while being budget friendly.

High Volume, CR/CTR

Our PPC campaigns are not just targeted, but also efficient - we match offers to audience and deliver the right push ads, and premium inventory to maximise RoI and get the right marketing mix.

Increased Viewability

Our PPC ads are placement responsive, which means we take care to place ads in the most probable viewable area for the user, which increases chances of transfer.

Pay Per Click Advertising Services company in Hyderabad India - PurpleSyntax

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Pay Per Click Agency in Hyderabad India - PurpleSyntax

Our Process

SEM Marketing Services in Hyderabad India - PurpleSyntax

Requirements gathering and keyword research

We believe that understanding your product/service is the key to getting PPC right. We work with you, brainstorm and gather what your digital goals are, and what the best PPC ratio would be in order to generate the set goal. We make sure your website appears as results for the right searches through our thorough and proficient keyword research process

Landing page analysis & PPC testing

We analyse your existing landing page, and evaluate if your existing landing page is optimal to receive the traffic generated from the proposed PPC adverts. If required, we design and create a compatible webpage so that it suits specific conversion goals. We further set comparative pages to create test scenarios for performance of different PPC ads, and choose the best and most responsive option.

PPC targeted campaigns & remarketing

Our next step is to create a comprehensive hyper localized PPC campaign, that is targeted based on several factors like marketing a specific range, or catering to a particular segment. We also run remarketing campaigns where visitors who have visited the webpage earlier, and have shown considerable interest are guided to return to your site, thus ensuring a higher return on Investment.

Informatics and reporting

We use built-in tools to track and analyse traffic generated from various search engines or other sites where PPC campaigns are deployed. We generate reports and analytics that help you see progress, visualize goals, and forecast budgeting for the future.

Frequently asked questions

What Is PPC (Pay-Per-Click) Marketing?

Pay-per-click marketing or what is popularly known as PPC is a Search Engine Marketing channel where the advertiser pays only when the advertisement is clicked, against the impression it creates.

While Google, Bing, Facebook are search engines/sites the most popular destinations for PPC ad placements, PPC marketing can be extended to any blogs or influencer web pages as well. The most important feature of the PPC channel is that advertisers have access to a a targeted audience - where their brand, service or product is placed as an advertisement to an audience based on specific keywords or behaviour.
What are the types of PPC ads?

While many PPC ads appear in search engine results some of them do not. Pay-per-click ads can be broadly classified into three types:

Graphic AdvertisementsA graphic advertisement involves a format which has an element involving an image or a motion graphic. PPC platforms which cater to these type of ads usually have specifications wrt the size or quality of graphic content provided for the advert. These ads are placed strategically when the target visits one of the many websites.

Text AdvertisementsA text ad is written composition of content advertised on a platform. These ads have word limits and are triggered most commonly through a search engine.Keywords and text placement play a huge role in how ads are selected, and that is where expertise comes in.

Shopping AdvertisementsLike the name suggests, a shopping ad is the result that appears when the user queries specifically to shop for a particular product or service. Since over 50% of even offline shopping begins with a search query today, it is vital that shopping ads be a part of your PPC campaign.
What are the Major PPC Platforms?

While there are innumerable platforms that offer PPC advertisement placement,the following three are the most popular:

Google AdwordsGoogle Ads is the most popular and is Google’s very own PPC advertising platform. Google offers pay-per-click advertising on its Search Engine and partner sites like YouTube, for both image and text advertising and also video advertising on YouTube.Microsoft Advertising or Bing AdsMicrosoft Advertising which was earlier know as Bing Ads is Microsoft’s PPC advertising platform. The platform offers pay-per-click advertising on its search engine Bing.com and partner sites like Yahoo.com and MSN. It also offers advertising on Microsoft-owned websites.

Amazon AdvertisingAmazon Advertising is the newest and also the fastest-emerging PPC platform with a focus on e-commerce retailers. Amazon helps advertisers in creating targeted commerce related display friendly PPC ads, that direct the target to the specific amazon store page.
Is PPC Marketing right for my Business?

If you have a product or service, and a website, then you should definitely consider PPC. PPC can be a valuable traffic booster that gives your website the right instant perk it needs. That said, just because you have a website, PPC engagement is not a right of passage.

We strongly recommend you get in touch with our experts who will rightly advise the right channel for digital marketing, of which PPC is one of the tools.

A few things you have to keep in mind before embarking on a PPC marketing campaign are:

What is your budget? Remember that the moment you stop spending PPC stops producing. So it is very important that you keep your budget, advertising mix, and risk capacity in mind.

What is your digital goal? Is it conversion, or hits or brand positioning? PPC is a very effective tool for responsive advertising. But it has to be balanced with well researched, good SEO optimisation for best results.
What are the probable results of PPC Marketing?

We can list the results of PPC marketing as

Nimble: PPC is very dynamic, and so we have performance data almost instantly to help make any adjustments if it is observed that we don’t have the desired result.

Precise: PPC focuses with razor sharp precision and targets the right audience, so the results are guaranteed. This is particularly useful in e-commerce and shopping based websites.

Speed: PPC is one of the fastest digital marketing channels on board today, and promises to deliver instant result.

Metrics: Conversion tracking can be measured, and you can see the result of your ROI statistics immediately.
What should I be aware of whilst stepping into PPC ads? Is there something I need to be wary of?

Yes. PPC marketing like every other marketing tool is not an elixir. It has to be used in the right amount, in the right mix with other tools, at the right places which a good PPC ads company can only tell you after careful analysis of your current standing.

You need to keep the following factors in mind:

Cost: PPC marketing is simple. As long as you keep pumping in money, it will produce results. Also, some ad placements can be very expensive. Choosing the right placement is therefore very important.

Revenue leakage: PPC platforms follow a certain technique/algorithm, which means your precious revenue could be going waste without even your knowledge.

Search volumes: PPC ads, on search engines depends on serach volumes amongst many other things. If the user doesn’t key in the keyword in your ad, your ad will simply not appear.
Which PPC ads should I invest in?

The type of PPC ads you spend your marketing budget on depends on your digital marketing strategy. You need to keep your focus on conversion goals and budget while zeroing down on the platform and number of ads you want your product/service/brand to feature on.

Pay Per Click Services Agency

Why Purplesyntax?

Unique Brand Identity & Creative Policy

Identifying the Right Target Audience

High Volume, CR/CTR

Increased Viewability

Got a startup idea & need to get it validated?

Our Process

Requirements gathering and keyword research

Landing page analysis & PPC testing

PPC targeted campaigns & remarketing

Informatics and reporting

Frequently asked questions

What Is PPC (Pay-Per-Click) Marketing?

What are the types of PPC ads?

What are the Major PPC Platforms?

Is PPC Marketing right for my Business?

What are the probable results of PPC Marketing?

What should I be aware of whilst stepping into PPC ads? Is there something I need to be wary of?

Which PPC ads should I invest in?

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