Analyse & plan
When your business comes to PurpleSyntax, we value your ideas and your requirement for a space to express that business idea. We analyse and plan how the idea can be marketed to reach the target audience, identifying who the target groups are, who are your competitors in this shared space, what your USPs over them are which can be capitalised upon, and identifying gaps so as to be able to bridge them. The end result is essentially a boilerplate common to business objectives, growth projections, current marketing standing, new revenue streams and intended brand positioning.
We believe that content is king. Marketing as we know it, is now content consumption which makes it vital that quality content reaches the consumer. We direct our expertise towards an omni-channel approach, where the targeted consumer is immersed in relevant & valuable content that drives desirable customer action.
Brand Strategy & Target marketing
We devise a digital strategy that is concerted on a long term brand strategy and positioning, and a micro targeted market segment. We use SEO, back-links and Social media marketing that resonate with the right segments, and qualify leads into conversions.
Optimise & Remarket
Once we have our digital strategy on track, we work on optimising the digital network tools to gain and convert it into a transactional prospect. We use re-marketing campaigns and online content marketing that develop brand affinity and customer loyalty, that converts into up-selling and/or referrals. The best digital agencies in the world swear by remarketing techniques that help achieve more conversions.
Track & repeat
We consider metrics and analytics crucial that help monitor our success, identify areas that need addressing, which approach matches our projections and produced intended results, and use these metrics and analytics to draw timelines, projections, metrics, budgets, process flow, targets and accountability.