The advantages of jumping onto the online bandwagon are clear and advantageous, but it is easy to get lost in the crowded online space. It is very important to identify the market, segment users, establish demographics and have a clear understanding of the sale plan. An ecommerce website design company begins strategising with answers to all these questions, and choosing the right ecommerce website development platform, a software suite to build your virtual store where you display your wares. Once we understand the requirements, we advise on choosing between self-hosted or a hosted platform, based on features and maintenance plans. The most popular platforms include Hybris, Magento, WooCommerce, or Shopify. We then charter a roadmap for your Ecommerce journey, build a prototype for UI/UX interfaces, and give you the first feel of what your website will possibly look like.

Ecommerce website development is the next stage, which is a phased process in itself, depending on the resources required, being multichannel or omni-channel and timelines. PurpleSyntax follows agile processes that continuously adapt and improve to changing needs. Our quality assurance ensures the roadmap is adhered to, resulting in scalable websites/applications that can accommodate increasing traffic, that are secure and well integrated with backend and payment gateways.

Upon completion of the Ecommerce website development, or simultaneously we undertake the next stage in the process - ecommerce website testing. We perform rigorous testing across platforms, browsers and devices checking usability, bugs, and overall customer experience, which is automated, manual or a combination of both. Stress testing identifies important issues like load time, navigation, broken links or other parameters that can lead to poor conversion or customer dissatisfaction. We test visitor-customer-user flow, functionality testing, security testing, compatibility testing, and performance testing which ensure all functions and features of the website are on track.

Your website is now ready, deployed and live! But the process reaches its fulfilment only when the target groups knows, attracts visitors that convert into leads or sales. A digital marketing plan is key, and should be an integral plan even before launch of the website/application. Digital promotions and marketing, well strategised and well executed will mean that your website stands out in a crowded space where the customer has numerous options and business owners are vying for customers’ attention.