Today, influencer marketing has become extremely effective method to reach out consumers. It is one of the most distinguished methods in which, trust & authenticity speaks everything. People usually see them as experts, so whichever product they like, people start consuming that. They channelize the system to make favorable events.

The best achievement in influencer marketing is when you are able to convert costumers to influencers. That should be your initial marketing strategy so as to reach this goal.

To realize this feeling, and to make your customers influencers themselves, there are 3 successful ways to acquire:

1.   Sharing customer opinion

For converting your customers into influencers, you will have to show them a path to drive through. If a customer likes your product, give them an opportunity to talk and share their feelings about it. Give them a platform to pen down their desire or feedback for the product. This can be done either by asking them to fill up a feedback form at the end of purchase. Let them speak their heart. Show them how important their response is for you and your product. You can then share their thoughts onto your website or Facebook and make them social media influencers. This way it puts a good impression of you before your customer and also shows that how valuable is any customer feedback to you. Then only they will trust you and motivate others for using your brand.

2.   Using influencer messaging

When you know that some of your customers, particularly those who are loyal towards your brand, you tend to communicate with them on a regular basis. In that case, you can use thank you emails or pop up contact forms, to offer them to become influencers for your brand. These communication methods are cost effective and very easy to use, as these systems are already well established. You can smoothly reach your potential customer influencers.

You would always want them to stand by you and advocate your product, instead of just taking it as granted. So the only advice here is to maintain a decent relationship with them so that they also feel valued and become more willing to help you promote your brand.

3.   Offer Incentives

It would be a great moment for your brand if your customers shows love and dedication towards your product. As a good gesture, it becomes your duty now, to honor their feelings with something that is worthy. You can provide them referral rewards, discounts or special offers under your loyalty program. This way you can look up for kudus rather other profits. Also, ithelps in maintaining long term relationships with your would-be influencers and would add to their encouragement.

Thus, make a note of the fact that your customers are always the best influencers because they are involved from their heart. Another advantage of customer influencers is that it forms a cost-effective and dignified option to promote your business and conveys genuine opinion to public.