Published By: Admin
Posted On: 08 Apr 2021
SEO techniques cannot be successful in short term. There are basically two types of SEO techniques known as white hat and black hat. White hat are basically SEO techniques that take time to build and work well in the long term whereas the black hat are SEO strategies that don’t take much time to build and are a short cut way for people to build their strategies. But, this only proves to be successful in the short term and hence are not sustainable. There were various websites that had to face penalties for such tactics. Google has now become even more smarter and upgrades it’s algorithm every single day. The reason as to why there are more black hat SEO is because white hat strategies take a lot of time and expertise.
Linking internally can be the most powerful strategy for SEO if it’s done properly by SEO company in Hyderabad. It lets you connect web-pages which create a flow or path for you to follow. It connects one content to the other which makes understanding the content better.
But this is not the case for all the marketers. Some marketers link it on a fine line. If you continue to link your page to top sites google will soon flag your page.
The role of keywords have changed. Previously they were highly essential and were used for ranking the page higher. Previously we also mentioned how keywords were used to appear on top of the search pages. Therefore, now the way rankings are done has changed. It is no more dependent only on keywords. Therefore using relevant keywords is essential and just using multiple keywords it will no more boost your rankings. At one point this was a possibility and was highly important, but now just adding high level keywords isn’t the way to appear on top in search pages.
Footers are highly important to users. It makes things easier for users. Teachers users more about your brand, helps to navigate through key sections of your page, help them find relevant information. Other important information like location, contact, directions, policies etc can be found on footer. Therefore having spammy footers will surely be a no for Google. Footers are essential part of any page and therefore they need to be informative and relevant.
Another way of manipulating the rank was content swapping. This is clearly a black hat strategy for ranking. The way it was done is
People actually got away with this when Google was slow to re-index the page after the content was swapped.