14 Common mistakes to avoid while designing an E-store

14 Common mistakes to avoid while designing an E-store

Published By: Admin

Posted On: 12 Jan 2018

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Internet undeniably serves as an excellent platform for selling products and services to a vast group of audience. With your online store available for public 24/7, you will see a visible growth in your overall profit rate. But while creating an e-store, you have to be careful as one mistake can out turn your business upside down. Here, we will show a list of 14 common mistakes that need to be taken into consideration while web development for an e-commerce store.


1.    Lack of required details within the product description

Since the element cannot be touched or felt by a customer in case of an online store, it is essential for you, as an online entrepreneur to include thorough details within the information provided for different products on your e-store. With half or no product information, your customers are likely to get redirected to your competitor’s site, which is something you would want to avoid.

2.    Poor showcasing of products

As an e-commerce business owner, you need to put yourself into the shoes of your customers and look at the way the products and services are presented. You must include the use images of high-quality, appropriately sized product photos that can render a first impression on the purchasers.

3.    Selecting an inappropriate platform

By a wrong decision made regarding an e-commerce platform for running your e-store can introduce confusion and uncertainty into the entire online purchase experience. Just ensure that the e-commerce platform you up-to-date, fully customized and supported 24x7.

4.    Underestimating the significance of marketing

This is one of the most common mistakes made by e-store owners. It is actually essential for you to pay special attention to product marketing in order to receive the desired results within least amount of time. As it is an e-store, all the marketing you can do is digital marketing.

5.    Expecting the customers to sign up for an account before buying a product

Not every visitor is interested in creating an account with every e-store and hence it is better to remove the clause of account creation for allowing the users to place an order.

6.    A lengthy and confusing checkout and payment process

Purchasers tend to leave your website without purchasing if there is a long and hard-to-understand checkout process. If you want maximum purchases, it is recommended to cut down the steps between placing an order and paying for the product(s).

7.    Low-grade customer services

Providing your customers an easy way of getting in touch with you is will allow you to keep them engaged to your products and services. Whether it’s regarding a technical question, a product return request or a sales question; make sure to offer an easy request form to the customers.

8. Using a one image for a product

It is always recommended to use multiple images, each clicked from different angles for a product available within the e-store. This will showcase a clearer picture about your product(s) and encourage customers for making a purchase.

9. Ignoring the role of building organic reach

Getting your e-store ranked organically on Google is a time-consuming yet a powerful process which should not be taken for granted. You need to create inbound or back links which will allow you to add visibility and credibility to your e-store.

10.  A non-inviting / uninteresting shopping cart design

With shopping cart being a crucial component of every e-commerce website, it is advised to opt for a shopping cart which is commendable. Ensure that every shopping cart user can easily add an item and return to the previous page.

11. Making the e-store navigation perplexing

If your e-store includes a lot of products belonging to various categories, then it is recommended to pay special attention to the navigation asset of your online portal.

12. Not including shipping rates for delivery

Missing shipping price for your e-store products can refrain visitors from making a purchase. The reason is as they are not being familiar with the total payable amount for the product(s), the customers find it difficult to decide whether the product is worth the price or not.

13. Not analyzing the user data

Irrespective of whether a visitor is purchasing from your e-store or not, a customer surely reveals some information, which if used in an appropriate way can allow you to offer an improvised user experience.

14. Forgetting to include terms and conditions

Prior to making a purchase, the customer would want to know about your store policies. Many online entrepreneurs forget to include these policies, therefore making it tedious for customers to have a better picture about the order that they’ve placed.

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