Beat The Panda In Your Content Strategy

Change won’t continuously be fun, however typically it’s necessary to induce ahead within the game of Google. Over the last many months, Google has unrolled contemporary updates to shake up the dangerous content and spammy link world once more. At this time, Panda update ought to nearly be expected. Though the update failed to rock our world quite as dangerous as we tend to anticipated, there’s nearly always somebody United Nations agency suffers once AN update strikes.

Panda could be a infamous for rolling out harsh penalties, and it\’s best observe to remain with the tide and keep those penalties cornered. If you’re in want of a content strategy upgrade, these techniques ought to facilitate repel any pandas that cross your path.

Panda’s Push for Quality Content:

The purpose of Panda’s update is to encourage quality content from websites and downgrade offenders within the SERPs. Google introduced Panda in 2011 as an answer to wipe out inferiority content farms. The update wasn’t solely designed for this purpose, however Panda offered a serving to paw to assist build farms disappear.

How Panda Picks Its Victims:

In order to remain on the safe facet of Panda, understanding that websites it chooses to punish will keep you from the trail of destruction. As we tend to already recognize, Panda is hungry for dangerous content, and it significantly enjoys plucking inferiority websites from the SERPs. However, what specifically will Panda take into account as dangerous content? There square measure many parts that distinguish this description and these square measure many dangerous quality content clues.

• Bad user expertise: Google strives to produce the most effective doable user expertise for its users. Un-engaging and uninformative content is that the good formula for dangerous user experience, if your content is failing to produce worth, it’ll be a strike against you throughout following Panda update.
• Content that’s too Thin: Nice content will are available in all shapes and sizes, however long content is what’s hot right away. Long content adds worth to your web site as a result of it generates additional traffic, encourages audiences to remain longer and move, and it conjointly reportedly features a higher ROI than short type content.
• Duplicate content: Duplicate content has resulted in Google penalties for quite it slow currently, and this can be still the case with Panda 4.1.
• Keyword stuffing: Sadly, the times of keyword stuffing square measure still not over. The lucky half is that keyword stuffing doesn’t extremely work. Even though your makes an attempt slip through the cracks, the positive results are fugacious.
• Outdated content: I’m not talking this valuable web log post that you simply wrote a year agone, that still brings worth. This type of content is that the kind that sits stale, generates no search traffic, and isn’t used as a supply of reference.