RankBrain is an algorithm learning artificial intelligence system launched by google to process search results and provide more relevant search results for users. Rankbrain is amplifying on the importance of quality content. Technically it’s a ranking factor that marketers can check on. It was ranked by Google as one of the factors of optimization in search. It was ranked as third main factor.

There are some ways to optimize rankbrain. Let us discuss them below:

Create irresistible snippets:

Ad word technology never needs an external back link to rank their paid ads. It will be same as organic search. The future of SEO is not about beating another site with their content, metrics, keywords and back links. Better organic search comes from beating your competitors. Improving organic click through rates is to increase the probability of success rate of the website, through Google Ad words is same as the rankbrain’s relevance score. If the click through rates is less, then we need to concentrate on improving snippets.

Rethink how the content uses the keywords:

Keywords play a major role in the content. It is better to gather the keywords and then convert each of them into a representative keyword. Rankbrain accelerates more on the keywords that are been used. It helps us to rank our page high with the quality of factors it goes through across the site. It also helps in the optimization of the rankbrain.

Write conversationally:

Whether you create or write content for your user, it is really important to know the user experience. Best UX gives best SEO. It is very important to know how rankbrain works and build content accordingly. By making use of proper keywords in the content we write, it helps the user to get their results on the search engine results page easily and keeps them engaged in our site.

Decode ranking factor priority for your industry:

There is no one particular factor for ranking a site. Rankbrain seems to concentrate on various ranking factors. Sometimes we need to create a new content in depth one with high authority to rank.

It’s really not possible to optimize rankbrain. But we could assume something’s and add a layer to our SEO.

These are some of the assumed factors through which we could improve ranking of our page through content which is basically concentrated more by the rankbrain.