Online reputation management (ORM) is all about developing strategies that help create an image for organizations and individuals. This image can influence the opinions of the public. With the growing popularity of social media, website, blogs and other digital marketing platforms, companies can create a great reputation which helps in promoting the business. Using strategies and techniques, people can find the right quality of information. If done well, a positive brand image can help bring the best foot forward. 

 According to a survey it is only about 54% of digital marketers who use online reputation. For a healthy and successful nosiness journey, companies should invest in ORM. As they chose to devote more time and energy in their businesses, the positive the image they can bring in the public. 

Why should companies care about Online Reputation?

Now some people might think people do not look for them over the internet so they need not look at that aspect. But be it employers performing a preliminary interview or schools or house, people do look over the net to get in more data. No matter how under-stated or low-tech the company is, a good quality information is all it requires to get a decent rating. If one writes a negative comment about your company, it can drop down the ratings to a certain extent. It can become a serious long term disadvantage to the reputation if one isn’t aware of it. One might wonder the reduction in the number of employees or sales and the reason why intense advertising did not materialize. Internet averages out the ratings which can have an adverse effect even with a negative rating. Thus it becomes essential to keep a tab on the comments and ratings. This will help you take the necessary actions to correct any inaccuracies. 

Using ORM, companies can try to mitigate the effects of negative response over a video or over any data. It will help develop marketing strategies that will help broaden the domain that would ramp up the online visibility.

One broad philosophy of ORM is using positive material which will help counteract the negative comments or ratings. We can use the online content to influence Google’s search engine results pages (SERP). When one finds a particular content on Google, the countable number of links it displays has been highly influenced by ORP. Only some successful ORM projects with positive rating can have a hold on the first page of Google search. Email, social media and multi-channel strategies are few other ORM strategies that companies can use. Social media marketing services has become an important element in ORM. As major users are active on social media, it can significantly change the online reputation. Social media analytics or other elements like text and video can help build extensive website. This will help to determine a company’s status on social media platforms. 

Conclusion 

From social media to ratings to blogs and reviews, there are range of outlets that helps determine the status of the business. One can use any element, from Facebook, to Twitter. Social media is uncontrollable, thus they can tweet whatever they want based on their experiences. Companies can only have a control over the ranking on search engines like Google and Yahoo. But the comments on social media can adversely affect the search engine rankings. This is beyond ones control. To mitigate the threat of damaging the brand reputation, businesses must devote resources to Online Reputation Management Services which is a part of digital marketing campaign.