A XML sitemaps as the name suggests is a road map of the company website which will bring Google to all the important pages of your site. This is a powerful tool in the marketing area which is underrated. A little training and knowledge bout this tool can lead a long way. One needs to understand the usage and importance to bring in to the business in the right direction.

XML sitemaps is good for SEO which will in turn help Google rank your web page in the top pages of the search result. An important point to note here is that SEO is that it makes easier for Google to find the site pages as Google ranks web pages as well as websites. When you want Google to look up for every page of your website but sometimes it happens that the internal linking is not perfect, which makes them hard to find. In such a case, XML sitemaps lists all the important pages making it easier for Google to locate the page. This makes sure that Google crawls all the web pages without missing out on the important information. 

Google values and rewards quality content. It updates the quality content in its core ranking. High quality content is rewarded whereas low quality content is likely to be penalized. It is important to note that submitting an XML sitemap to Google Search Console, company is providing Google or any other search engine, a clue that these pages in XML sitemap are of good quality content and is worth of indexation. This will lead numerous researchers to your company landing page. This clue is essential for any company as it brings numerous visitors to your web page.

Companies can reap benefits from updating data on their website. It is similar to updating information on job search engines. When a resume is updated it appears on the top of the job search results. This stays true in XML sitemaps as well. Updating the information on any web page will show up a date at the end of each line. This date change on XML sitemaps will throw information to the search engine sites like Google when the last post was updated which further helps with SEO. As companies want Google to crawl and index through the updated content, so a date change in the XML sitemaps becomes essential.  

Another reason to have and XML sitemap is to help with duplication content issues. It is not uncommon to see that the same content is been posted on five different web pages. Websites with lots of content often witness their content syndicated on other websites. Without the author’s permission, they use the blog or website content. In such a case, XML sitemaps enables Google to show that the content is original from the given publisher. This is when Google’s Panda Update comes into being. It penalizes the websites with duplicate content and throws them into Spam sites.

Effectiveness of site maps