What is a FAQ page?

When you check or visit any website they would definitely have one page called as the FAQ page. FAQ page is one of the most essential page vital for any site selling or displaying its products. FAQ is nothing but frequently asked questions by users. This page is a list of frequently asked common questions about a particular topic by the customers or visitors of the site. FAQ page is one of the must have pages on the website along with about page, privacy policy etc,.

FAQ Pages provide customer support to a great extent. Customers usually ask similar kinds of question. It could be regarding payment methods, or extending plans, or benefits of products etc.. Online support teams might be spending their time on answering these basic repeatedly asked questions. Therefore to save them time and spend it on something more important, these FAQ pages are important. This is way more than just providing customer support. 

Reasons to have an FAQ page

1.    Improves user experience

Regardless of how structured and well-designed your website is, if the visitor has to scroll through information to find a simple answer he/she may never return back. Therefore having FAQS about basic information will surely help improve user experience.

2.    Help users navigate to your site

An FAQ page will also help searchers to navigate through your page. It could be located anywhere on your website but may not be easy to find. It could be placed beneath the contact us page or support page. It will help searches to check your site to find answers to questions and will also let them explore you site even more.

3.    Customer service could focus on better things

Your audience will definitely have questions regarding your website, it’s products, pricing, guarantees, payment methods etc,. These are basic standard questions asked by every customer that visits your site for purchase of product or service. Therefore if your customer service teams keeps answering these questions repeatedly it might be a waste of time. They could put up these questions and other similar ones with answers in FAQ and work on providing Better service to customers.

4.    Great for organic search

FAQ page is the best place to put up answers regarding not only your company but also your industry, your competitors and other general questions. This may bring in organic traffic and customer who would not even know about your company earlier, but might have got here by researching something related to your industry. This page is also great to try voice search queries which makes the customer feel that they’re having a one to one conversation. It could be tough to put up long questions whereas the voice queries might make it easier.

5.    Address the problems of the new customers easily

An FAQ page need not be standard or similar to other sites FAQ page. This means it shouldn’t be the same questions without any update in it. With change in policies, products, method of payments, the page should be up to date with all these questions. It should evolve with time and should be able to answer all kinds of frequent questions that the customers might come up with. For example, Covid-10 pandemic has affected every business. So a question and solution relating to safety and hygiene should be put up. What measures are been taken for hygiene? What are the change in timings and so on.

 The above are the reasons a website should have an FAQ page. Using this page not only company benefits but also its customers. It helps the company to grow and also helps the audience to invest in the company as they try their best efforts to answer all of the customer queries. Customers favor companies that easily solve their problems and answer their questions promptly. Thus having a FAQ section or a page helps drive more traffic and new customers to your site as it gives them an idea that you know your customers well. On the other hand, websites also prefer to have a live chat session to tackle this issue in addition to FAQ. This will save their time of answering repeated questions.

Now let’s discuss how search can be optimized using a FAQ page.

Step 1: To create SEO driven strategy

Identifying topics that are trending is an important step for any SEO strategy. FAQ page is no exception. It is important to know and understand how the customers are phrasing their questions and what interests them. Also what formats are popular. In order to get this straight, companies can take help from professional PPC services in Hyderabad who would have professional knowledge about the SEO strategy and help design appropriately.

· Semantic search

The first and foremost tool to be used is Text Optimizer. This takes the help of semantic analysis and helps you to identify related concepts behind every search query. It makes the process easy by breaking it into sub points and helps you understand the searching patterns.

·  Google suggest

It is seen as we type on Google search we get suggestions related to that topic. To make research easier on this, you can use Ahrefs, that helps you extract questions from Google suggest results. This helps you to get more questions on topics.

· Google’s people also ask

This feature should also be used as data source as well. The marketing ninjas tool also helps you to collect questions around the concerned topic.

This step is latest kind of mark-up schema that has been created using schema.org. This Page schema is been used on Google which appears to viewers as one of the top best result on the search engine. So as to receive SERP treatment, Microdata or JSON-LD are been used to build the mark-up. Google’s rich snippets depend highly on the use of schema or a structured mark up which helps the search engines to pull out information to make the search better. 

Step 4: Add links to with answers

This step is the most crucial but mostly an overlooked one. Google puts your answer in rich snippets, even after that your angers may seem to appear so conclusive that the audience might not click onto it. To get that in control it is important to add internal links. This will also help you get organic traffic and searchers maybe more likely to click on them.

Step 5: Clickable table of contents

To make it easier to search or navigate, therefore publish and create a table of contents that covers major sections. Along with step 2 this will also give you organic searching and thus increase traffic. Keep is a good example of a well organized FAQ.