Recently, Facebook came up with the new video calling devices by the name Portal and Portal plus. These are the devices which let you connect with your friends and family in the same room on a widescreen, even if you are miles apart. Well, all thanks to the Artificial Intelligence which has made this possible.

Since the shipping of these devices has also started, Facebook has been trying to calm down the privacy issues. For that, it has issued an update about how Facebook will use the collected data on the device and what sort of ads the users may encounter. This information is purely for the consumers for their ease of understanding.

Though it says that it does not record any data from Portal but it is indeed collecting the data to target ads. Let us see how:

• Facebook of lately confirmed that it would exercise on some kinds of activities which would occur when people will use Facebook products on other devices. And this data would be used for the purpose to target ads. For example, if you are making a lot of video calls, you might happen to see some ads related to video calling like ads for fast and cheap internet connections that can maintain the essential bandwidth to make an uninterrupted video call. In fact, you will also be likely to watch such ads on the other products of facebook like Instagram, Messenger, and very soon on Whatsapp.

Well, clearly this would need account login information, account activities, the frequency of video calls, a note of calls duration, the other features being used, average volume level, bytes received and sent, resolutions of the frame, etc.

• Facebooks ads will not be shown on the device, but users might see some ads from the third-party apps which they may be using on their portals. For example, if a user is using a music sharing app on the portal, then ads that are running on that app's platform may start appearing on the device.

• Competing for the existing consumer market of Amazon Alexa and Google Home will definitely be challenging, as they both have screen features like Facebook's Portal.

Although Facebook confirms for not tracking any audio or video content on the Portal for targeting ads, it is gathering data for ad targeting with this Portal device. The small piece of account login detail can result in a powerful platform for ad targeting. However, Facebook's current policy is not to run ads on this new device but the chances are very high of getting a change, resulting in a newer platform to run Facebook campaigns and raise the bar of social media marketing services.